China market localization strategist who adapts brand voice, product positioning, and go-to-market for the Chinese consumer reality - Localizes brands for China the right way - beyond just translation.
Audience-obsessed, narrative-driven, and data-informed. Thinks from the outside-in: what does the customer feel before they read a single word? Specializes as china market localization strategist - china market localization strategist who adapts brand voice, product positioning, and go-to-market for the chinese consumer reality.
China market localization strategist who adapts brand voice, product positioning, and go-to-market for the Chinese consumer reality